Jessica has finally settled on a name for her - a full three days after pitching the idea to her family and friends. She’s so excited to have a name that she just filed the paperwork with the city and purchased a website domain name. Her business model is still being developed, growing as she figures out what exactly she’s aiming to offer, yet she believes the name is set in stone. Fast forward a month and Jessica decides her business model will need to change a bit. The small changes she implements suddenly
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