You are dreamers, artisans, and difference-makers. You are creatives, entrepreneurs, and adventurers. You are believers in the world’s best future. Welcome to our community blog.
At FLDWRK we talk a lot about MVP and we don’t mean Most Valuable Player (although we do believe you all are the real MVPs – seriously). But as we use it in our startup programs, MVP means Minimum Viable Product, Program, or Service. So let’s dive a bit deeper to understand what this really means and why it is important.
On a Sunday in Pasadena, California, two humans sat facing each other on tufted leather couches: a 50-something male, Founder and CEO of a 16-year-old, multi-million-dollar financial technology company, in his pajamas, and me, a then 20-something female Founder and CEO of a personal and organizational development start-up, The Glow Effect.
So, you’re in the middle of starting or rebranding a company and you need visuals. You’re asking yourself, “Where do I start? Who do I have create my logo? I have an uncle who’s a graphic designer, there’s that woman I met at that thing, I’ve played around with Photoshop before, maybe I could do it, wait… I think there’s this website called 99 designs… “
If you or anyone you know resonates with the above, keep reading!
So it has happened. Wayfare is officially FLDWRK (pronounced Fieldwork). We had a party to announce the new name and loved having so many people celebrate with us in both the Fullerton and Costa Mesa spaces. Thank you to all who came!
Now that the name is out there, we’d like to give you some info about why we chose the name FLDWRK. So let’s jump right in.
Spring is a season full of dichotomies. The weather has been extreme (at least here in Southern California)—two days ago it was nearing 90 degrees; today, it’s raining across Orange County. Flowers and Super Blooms and all that green and splashes of color are rising; as are everyone’s allergies. It’s a beautiful season, but it’s complicated and sometimes an irritant, as we adjust from the thrills of winter and navigate this season of now, and not yet, that is Spring.
The majority of my job is writing and editing. I like to write and I like to read. So, you’d think I’d be all about managing a blog, getting guest submissions, and writing posts. But lately I’ve let this blog go to the side. I’ve justified it as I’ve been focusing on other writing projects for the new name reveal and for some exciting things coming up in our startup coaching programs. The truth is I’m feeling a really big case of writer’s block lately. I have a whole lot of thoughts in my head, but when I go to put pen to paper (or fingers to keyboard) I feel stuck.
Remember back in January when we announced we were changing our name?!?! We asked for your submissions, and you delivered! However, we’ve been kinda quiet about things on these here interwebs…our lawyers told us to be hush hush, and we decided to obey. But we’ve been at work behind the scenes deciding on a name
As a college student, most of my learning currently takes place inside a classroom or in a textbook assigned by my professors. I’m constantly pushed to improve my skills and strengthen my academic voice as I write papers and finish major projects. Throughout college, one of the most valuable things I have learned is to always seek truth and to raise questions, no matter how big or small they might be.
Everyone starts somewhere, right? I had just graduated college and was ready for a new adventure. Having fallen in love with the city during previous travels, I thought, “Why not London?” I packed my bags and took off for a three-month internship across the pond. However, upon landing, I immediately asked myself, “What am I doing here?” In all my travel experience, I had never felt homesick before. But rather than letting myself drown in loneliness, I chose to be intentional about connecting with the people I missed back in Orange County by starting an online magazine so that my friends and I could process this life transition together.
Simplicity, Sabbath, Kon Mari, Minimalism, Balance…being in the creative industry, primarily in the blogging world, I hear these words a lot. Oh, you too? I’m not surprised. From the Life Changing Magic of Tidying Up to Capsule Wardrobes, to Documentaries…there seems to be an incessant hunt for slowness. Here’s the thing, simplicity and rest are not trends; they are absolute necessities for our survival.