Gregory is passionate about the organization he has started. In fact, he is so passionate that people often lose track of what he is saying when he tries to convey what he does. There are so many things that Gregory’s organization is doing, he can’t help but try to explain it all! As he speaks, he realizes people are confused and a bit overwhelmed by what he is saying Gregory decides he needs to shorten up his pitch so it will effectively showcase the purpose of his organization instead of summing up everything the organization is doing.
Roadblock: Taking more than 30 seconds to talk about what you do.
You’ve likely been there. Someone asks what you do and you start to tell them, only to find that you lack the words to efficiently describe what you do. The problem is that the focus is in the wrong place. There’s a big difference between saying, “I’m a writer” and “I tell stories of…” People tend to ask “What do you do?” because it naturally comes shortly after “What’s you’re name?” and “Nice to meet you”. If you care about people connecting with what you do, you need to turn the conversation to why you do it. What is your purpose, and what is the purpose of your idea or organization? Why do you exist?
Solution: Know your “why” and translate it into everyday language.
If you’re thinking about starting something, or if you already have, you likely feel passionately about it. Why is that? It’s likely connected deeply to your identity and personal story. Sometimes translating this passion into words is challenging, and we’re tempted to make it complex and fancy, but it doesn’t have to be. First, understand your motivation, and then from that foundation, develop a simple statement for what you do + why you do it.
For example, at FLDWRK, I too often find myself over-explaining our coworking spaces, coaching programs, and leader, team, and organizational development consulting services in a 2-3 minute burst. It’s far more intriguing, succinct, and memorable, however, to say: “We help good people build great ideas into organizations that make our world better.” This simple statement always captures people’s attention and leads to more questions without the puzzled and perplexed faces. [Side note: This is not a mission statement.]
If you want guidance in crafting the perfect pitch for every audience and occasion, sign up for coaching with one of our expert coaches.