In our last post we talked about how important it is to write your dreams down on paper and form a Dream Statement. Now it’s time to work on crafting your Purpose Statement by focusing on the “why” behind your idea.
Your Purpose Statement should answer the question “Why do you want to see your idea become a reality?” It will serve to guide you and should act as a filter to help you decide what you’ll do and how you’ll do it. Starting something new can be a roller-coaster and it’s nice to be able to remind yourself of why you want to see this idea become a reality – a well crafted purpose statement and dream statement can do just that.
This statement can also help you communicate your idea to other people. Because when you have an idea burning inside you and you let others know, the next question you’ll likely be asked is, “What is it?” And it’s always nice keep from stumbling over your words, right?
Examples of Purpose Statements
Here are a few purpose statements for formed around ideas. (One of them is real, the others are ones we just made up using the simple exercise below. It can literally be done for any idea.)
- Live Co. Coffee exists to bring resources for healing and redemption to women affected by sex trafficking.
- Girls Empowerment Workshop exists to empower high-school aged girls to become confident leaders.
- Foster Care Website exists to connect children in foster care with their forever families.
- Family Health App exists to decrease the negative repercussions caused by childhood obesity.
You’ll notice that all of these examples follow a similar format:
[Insert IDEA here] exists to [Insert Verb Here] [Insert Adjective Here] [Insert Noun Here]
As you form a Purpose Statement for your idea, here are some things to keep in mind:
A purpose statement SHOULD:
- be concise and easy to remember.
- help guide you
- communicate why your idea exists
A purpose statement SHOULD NOT:
- state what you do
- should not be a slogan or plan of action
- state the methods you’ll use
Create Your Purpose Statement
Now it’s time for you to get brainstorming and craft a Purpose Statement for your idea.
Create three word banks with the following sets of words:
7-10 VERBS that describe what you do
7-10 NOUNS that describe who or what will benefit from your idea
7-10 DESCRIPTIVE ADJECTIVES OR PHRASES that describe the nouns
Tip: Using thesaurus.com can be a helpful and creative tool while coming up with words for your word banks.
Using the WORD BANKS you brainstormed above, draft FIVE creative options for your purpose statement. Get creative and play around with various combinations of your favorite action verbs, adjectives, and nouns.
Circle your favorite purpose statement and share it with someone! Ask for their thoughts. Continue to refine it as you develop your idea. The way you express your purpose statement and the exact words you use can change, but it should always represent why you do what you do!
P.S. If you’ve already started taking action on your idea and are looking to develop it further, we’d love to connect. Take a look at our coaching options.