When a building is being constructed, it is essential to make sure that the foundation is solid. The type of building or what it will look like can vary widely, but a strong foundation is key. Building an idea into something bigger is similar. You need to have a good foundation before you can move forward. Today we’re introducing the four foundational statements that will help guide you as you build your idea.
Having foundational statements helps you begin to focus on exactly what you are building and will help you communicate it to others. As you develop your idea, you can refine and revise these statements. Eventually they will become tools that guide your organization and keep you focused on what matters.
So what are the 4 foundational statements? Let’s take a look.
The 4 Statements
The Dream Statement captures your hopes for what the impact on the world will look like. The dream communicates your vision for how life will change for people that you will serve. This is where you get to dream big!
The Purpose Statement guides you and acts as a filter to focus on what is truly most important. A purpose statement is a succinct answer to the question ‘why’. It is guiding and results-oriented. As you form this statement, keep in mind that it should be easy to remember. Being able to remember it allows you to clearly communicate your work to others and helps you stay focused on why you are doing this work.
The Problem Statement simply identifies the problem you are hoping to solve with your idea. Often the problem you observed in the world is a surface level view of a deeper root cause. As you get started, do your best to identify the problem as you see it right now. As you develop your idea, you’ll begin to identify the root cause(s) as well. (We’ll provide you the tools to do this in future posts.)
The Solution Statement states your proposed solution to the problem you’ve identified. This statement captures the proposed solution to the problem you have identified. Often, as you move forward, your initial idea will evolve as you continue to explore which solutions are the most effective.
If you don’t have a clue what your statements should be or you feel a bit overwhelmed sorting it all out, that’s okay. In fact it’s normal. But it helps to start somewhere.
So if you take one step this week toward making your idea a reality, do this: Grab yourself a notebook or fire up your laptop and reflect on these four foundational statements. Brainstorm what your statements might be. There are no wrong answers. Only progress toward a better future for us all.
This is the first of a 5 part series where we’ll dive deeper into each of these statements and how to form them for your idea. Follow along with us on instagram or sign up for our emails to find out when new posts are up.